Cookie Policy
Privacy Choices & Cookie Policy
This Cookie Policy explains how GUU (“we”, “us”, “our”) uses cookies, pixels, APIs, and similar technologies when you visit www.theguushop.com (the “Site”).
By using the Site, you acknowledge the use of these technologies as described in this Policy.
What Are Cookies and Similar Technologies?
Cookies are small data files stored on your browser or device when you visit a website. We may also use related technologies such as:
- Pixels
- Web beacons
- Tags
- SDKs
- APIs
- Local storage technologies
These technologies help us operate the Site, improve performance, analyze traffic, personalize user experience, and support advertising and marketing activities.
Types of Technologies We Use
Essential Technologies
These technologies are necessary for the operation of the Site and may include:
- Shopping cart functionality
- Checkout and payment processing
- Security and fraud prevention
- Site navigation
- Account authentication
These technologies cannot generally be disabled because the Site may not function properly without them.
Analytics Technologies
We may use analytics tools to understand how visitors interact with the Site, including:
- Pages visited
- Time spent on pages
- Device and browser information
- General location information
- Referral sources
Analytics technologies help us improve the Site and customer experience.
Advertising and Marketing Technologies
We may use advertising and marketing technologies provided by third parties, including but not limited to:
- Meta (Facebook and Instagram)
- TikTok
- Shopify
- Klaviyo
- Cretio
- Other advertising and analytics partners
These technologies may collect information about your browsing activity and interactions with the Site to help us:
- Measure advertising performance
- Improve marketing campaigns
- Deliver relevant advertisements
- Understand customer interests
We may use technologies such as:
- Meta Pixel
- Meta Conversions API (CAPI)
- TikTok Pixel
- Google Analytics
Consent and Privacy Choices
Depending on your location, we may request your consent before using certain non-essential cookies or tracking technologies.
You may manage your preferences through our cookie consent tools available on the Site.
You may also control cookies through your browser settings.
Please note that disabling certain technologies may affect Site functionality and user experience.
California Privacy Rights
If you are a California resident, you may have rights under the California Consumer Privacy Act (CCPA) and California Privacy Rights Act (CPRA), including the right to opt out of certain sharing of personal information for cross-context behavioral advertising.
We do not sell personal information for monetary compensation.
However, certain advertising and analytics activities may be considered “sharing” under California law.
California residents may exercise privacy choices through:
- Our cookie preference tools
- Browser privacy settings
- Global Privacy Control (GPC) signals where supported
- Contacting us directly
Global Privacy Control (GPC)
Where required by applicable law, we recognize Global Privacy Control (GPC) signals as a valid request to opt out of certain advertising and data sharing activities.
Third-Party Services
Third-party providers may use cookies or similar technologies in connection with services they provide to us.
For more information about how these providers handle personal information, please review their privacy policies:
- Shopify
- Meta
- TikTok
Updates to This Policy
We may update this Cookie Policy from time to time to reflect operational, legal, or regulatory changes.
Any updates will be posted on this page with a revised “Last Updated” date.
Contact Us
If you have questions about this Cookie Policy or our privacy practices, please contact us at:Email: service@theguushop.com